KEELER MOTOR CAR COMPANY (Albany, NY) needed to produce fresh spots for an assortment of assignments each quarter: BMW, Mini, Mercedes Benz, Honda, the Certified Pre-Owned Center, service and collision centers, a quarterly sales event and pre/post rolls for Keeler's Auto onDemand Channel on Time Warner Cable.

We thought about their jingle, "My Dealer is Keeler." Who's been singing that? And why?

This was an opportunity to stand out by being consumer-focused in a market saturated by price & item spots and auto dealers screaming at the camera.

Each character in this campaign was shot on green screen in our conference room, allowing us to produce 15 unique spots each quarter.

Sunmark Federal Credit Union

For Everything Ahead Of You, Sunmark is Behind You.

This is a story about empowerment – plain and simple. Use equity from your house to renovate your house. Build credit when you graduate, before your first job. Prepare for the retirement you've dreamed about. The Albany-based not-for-profit financial co-op needed to prove to potential members that they understand, care and help more than some faceless financial institution. Sunmark's mission is to help their members improve their financial well-being and be a financial partner they can trust with their personal financial goals Their earnings are paid back to members in the form of higher savings rates and lower loan rates – so, Sunmark should be the first call they make.

In this series of TV and digital units we told stories that resonated and stood out in the Albany market. We seamlessly integrated Sunmark's product offerings – weaving financial graphics among fun multi-media effects. And, we did it for under $100k with our talented in-house team of motion designers and digital wizards.

As a result, the Federal Credit Union saw an increase in financial planning and 401K calls, a significant rise in new members and a decrease in churn rate.

The solution for digital came right off the TV. (click below to play)

FLATRATE MOVING 360º > TV | PRINT | OOH| DIGITAL | SOCIAL | MOBILE

#Keep Moving Forward

When new competitors moved in to the highly crowded and price-driven NYC market, FlatRate’s business was threatened. Their previous marketing efforts lost sight of the principles that founded the company – the spirit of partnership between a moving company and a customer on one of the most important days of their lives.

So, we changed the conversation.

The company name already speaks to price. We wrote a new mission statement based on the respect the partners have for their customers. We conceived and launched #Keep Moving Forward, a fully integrated campaign including 5 commercials, digital, print and OOH for under $100k, in less than a month. And, by leveraging TWC Media’s targeting capabilities and unmatched knowledge of the NYC market, we ensured that the campaign broke through in the largest, most competitive media market in the country with a limited budget.